This is YOKOHAMA

The Global Tyre Brand since 1917

The Yokohama Rubber Group is composed of Yokohama Rubber Co., Ltd. and 158 subsidiaries, and 50 affiliates around the world. (as of 31 March 2010)

Yokohama Rubber Co., Ltd. is the seventh largest tyre manufacturer in the world (Source: Tyres & Accessories 06/2010).

Yokohama map

Japan Technology

Reliable technology based on world-class research and development is essential for developing and providing YOKOHAMA products that are safe and reliable, while also helping to preserve the environment.

At every stage of design, testing and assessment, YOKOHAMA takes a comprehensive multi-faceted approach toward realizing advances in macromolecular and other technologies to make materials and products as beneficial as possible.

Japońska technologia

The tyre supplier for premium car manufacturers

YOKOHAMA tyres have been adopted worldwide as original equipment in the automotive industry in a wide range of vehicle categories, beginning with ultra-high-performance sports cars with a stellar global reputation including Bentley Continental GT and Porsche; microcars such as Smart; crossover wagons like the Dodge Journey; and luxury sedans by Audi, Mercedes Benz and other leading car manufacturers.

High quality products - tested and labeled by the ADAC*

The ADAC e.V. is Europe's leading Automobile Association. The Association strives to protect the interests of motorists and is committed to campaigning for road safety. The ADAC tests all tyres in the aspects of comfort, economy and ecology as well as specific handling under normal and aggravated road conditions (e. g. handling on wet, icy or snowy surfaces).

The ADAC then awards certification based in the results. These award certificate labels are shown below.

Yokohama ADAC

empfehlenswert = recommended

High performance brand granted by Motorsport field

YOKOHAMA participates in a wide range of motorsports events including races and rallies.

Along with a proven track record in various categories, YOKOHAMA supplies ADVAN tyres to teams in Japan and around the world with excellent results.

Motorsport activities play a crucial role in the development of tyres. Cutting-edge macromolecular and design technologies innovated for racing tyres are also used for tyres, especially high-performance tyres, sold in the broader market.

Motorsports events, marked by fierce competition among the latest technologies as well as among racers, serve as crucial testing grounds for creating tyres of the future.

Environmental products and actions

To truly contribute to enriching society, the environment must also be considered. To swiftly address pressing environmental issues, we have established three policies — "Continued improvement of environmental management," "Action to combat global warming" and "Contribution to the creation of a sustainable recycling society" — as the GD100 Basic Policy on the Environment to "be a leading company in contributing to the environment."

These policies will help us to achieve our goal of asserting world-class strengths in technologies for protecting the environment, which is the core policy of the management plan. We are promoting global environmental management to carry out advanced and consistent environmental initiatives at all of our business sites worldwide. Specific measures include the development of environmentally sound products as well as the recycling of industrial waste and reduction of CO2 emissions. Each and every employee is acting to ensure that YOKOHAMA becomes trusted around the world as a company that does not pollute the environment and places a high value on people. To truly contribute to enriching society, the environment must also be considered. To swiftly address pressing environmental issues, we have established three policies — "Continued improvement of environmental management," "Action to combat global warming" and "Contribution to the creation of a sustainable recycling society" — as the GD100 Basic Policy on the Environment to "be a leading company in contributing to the environment."

These policies will help us to achieve our goal of asserting world-class strengths in technologies for protecting the environment, which is the core policy of the management plan. We are promoting global environmental management to carry out advanced and consistent environmental initiatives at all of our business sites worldwide. Specific measures include the development of environmentally sound products as well as the recycling of industrial waste and reduction of CO2 emissions. Each and every employee is acting to ensure that YOKOHAMA becomes trusted around the world as a company that does not pollute the environment and places a high value on people.

 

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